Boost Sales through Product Relaunch Strategy

Boost Sales through Product Relaunch Strategy
adapted from Zamri Nanyan "Strategi Pelancaran Semula Produk/Servis Sebagai Pemangkin Jualan"


After sometimes, your product may become saturated when you realize it was marketed everywhere on the internet. Worst still, you're no longer making any decent sales from it due to tough competition.

In other words, the days of glory for your product is over and now it's nearing its demise. Nothing is impossible even if your product is of high quality and having lots of demand back then.

As if you're at a crossroad, having a hard time whether to take it off the shelf or to continue selling. Moreover, sales are not very promising. Your JV partner or your affiliate who use to promote your product aggressively, have now given up on your product.

Thus, you need new strategies to revive peoples desire towards your product.

As you're running out of marketing strategies on your product, then it's only logical to resort to other means to revive it.

In this example, one effective method is to relaunch your product once again.

"Product Relaunch" is not something new in marketing strategies. Merchants will usually do one or more of the following:

1. Change labels or product appearance
If your product is an ebook, then maybe you would change the ebook cover, banner or the overall selling page or minisite. Turning a digital product into a physical product is one good alternative.

2. Rewrite the sales letter
Eventhough it is the same product, but the way it is presented in the sales letter can make a different in order to attract other possible market or to lure attention to current market.

3. Restructure affiliate commission

If you have commission for affiliates, then this is the right moment to restructure the commission for affiliates. What you offered previously, for example 30% payout for every sales made may not be attractive enough to your associates but if you increase it to 60%, there is a possibility they will get fired up and start promoting your product.


4. Adding more content to product

Most buyers will be glad if more content are added to the product compared to the earlier ones. If your former ebook has only 100 pages, and now you have added 75 pages more, the buyer will feel that you have increase the value of the product eventhough what you did was adding some information to certain part which requires some explanation which is not available previously.

5. Reevaluate price of product

Giving more content while maintaining your price (or reduce price) will make potential buyers attracted to purchase your product where they have doubts about the price and content previously. You can even win the heart of former potential buyers.

From here, you are exposed to various methods of product relaunch of your available products.

Product relaunch method which you use to do before can be used again as if you are launching a totally new product.

Among them are making contest for top affiliates, seeking new business partners, purchasing advertisement spots in targeted web pages, make JV partners, product prelaunch and so on.

Writer's biography

Zamri Nanyan started internet business since 2003. The Internet has given Zamri freedom to express his thought, making more friends from around the world while generating income at the same time. He feels satisfied if he could help more people to uncover the secrets to make income from the Internet. Visit his web at http://www.TheFourWeekstoFreedom.com/?aff_id=2460
to get to know Zamri closer.